How To Sell Online in 8 Simple Steps – Complete Guide 2023

So you want to sell online. You’re probably overwhelmed – the internet offers way too much information on how to sell online. This is the most practical, simple, and comprehensive guide. keep reading.

With millions of online sellers worldwide, it’s never too late to become an online seller.

You don’t have to be a digital creative, a techie, or a full-blown entrepreneur to be hugely successful online.

All you need is a burning desire to dream and clear guidance to show you the way (and that’s it).

Retail e-commerce sales worldwide are expected to grow by 50%, reaching 7.4 trillion dollars in 2025. So yeah, your future is looking bright!

Whether you’re just starting out or you’ve been selling online for a while, these 8 simple steps will help you cash in on the eComm industry.

We’ll show you:


How To Sell Online in 8 Simple Steps

For clarity, let’s take a step-by-step thought process to help you sell online.

Also, selling online doesn’t mean starting an online store or telling family and friends that you are already an entrepreneur.

We want you to start receiving money at your bank as soon as you open your first online store. Ready?

Alright, let’s go.

1. Choose a product idea

Your company needs a product. When it comes to selling, it’s all about getting the right offer (the product you’re selling) in front of the right audience.

In short, the right offer can make a big difference to your success. Take your time. Most people fail because they don’t take this part seriously.

Product ideas can be classified into physical products, services, and information products.

Ideas for ProductsIdeas for ServicesOther Ideas
Plants and gardening supplies (popular lately)ConsultationInfo products like courses
Any food itemsFacebook ads servicesInstagram filters and presets
Weird items like bacon bandagesDog walkingDrum kits, audio files

And when it comes to physical products, you can either go for:

  • Own products – these are products you create yourself
  • Dropshipped products – these are products sold by a third-party supplier (you won’t have to keep an inventory yourself)

Each type of product has its own pros and cons:

Type of productProsCons
Physical– Displayed easily to customers
– Simple to be sold online
– Requires time for shipping and inventory
– Hard to scale, needs space
Service– Flexibility
– Low cost to start
– Home-based work is possible
– Coping with steep learning curves
– Hard to scale
Info– No inventory to maintain
– Infinites sales
– Developing products takes time and expertise
– Competitive environment

Your first step should be finding out what you’re good at, what you want to sell, and what path you want to take.

Let’s say you’re a skincare enthusiast who wants to sell your own handmade soaps.

2. Study the market

The next thing that you should do is go out there and study the handmade soap market.

A simple “handmade soap” query gives you clues on the top online stores selling this. Pick the ones with the most customer reviews.

You can also go to your socials to see if there are local soap stores that are getting attention.

A favorite IG hack is to use the hashtag combination: “#” + product “soap” + place “India”. When you key in #soapsindia for example, you get 7,000+ results — a great way to start your research.

  • Branding (What’s their positioning? What are their soaps known for?)
  • Target market (Who are they selling to? Is it GenZ? Breastfeeding moms?)
  • Where do they sell? (Do they have a website? Do they sell on IG and/or FB?)
  • Market share (Is there enough demand for this product? You can use eComm analytics tools like Split Dragon for this)
  • Pricing (What’s their price range for their products? Do they offer bundles or promos once in a while?)

Ultimately, your goal in doing the competitor analysis is to identify the weak point in the market.

Use the following sites to confirm demand for your product idea. These include:

3. Make your offer stand out

Your offer should be different from other offers on the market. That way you can stand out.

Entering a niche will get your target market to notice you. A niche is “a particular area of ​​demand for a product or service.” That’s your USP.

USP stands for Unique Selling Proposition. In short, it answers what sets you apart and what makes you the best option for your target market.

It is a rewarding (yet challenging) process.

Normally, business owners want to go BIG right away. They want to do a lot instead of thinking small and niche.

When it comes to gaps in the market, it’s always better to think small. The more specific your product is, the more likely you’ll be able to target your market effectively.

For example, you are a skincare enthusiast and plan to sell handmade soaps. However, the number of handmade items sold online.

How can I make you different?

You have taken the first step in researching the market landscape. Next, you need to talk to your prospects and find out what they like, dislike, and what else they want.

Suppose GenZ turns out to be a big environmentalist. You can add sustainability to your handmade soap and sell it to GenZ.

And there you have it, your USP: sustainable handmade facial soaps for GenZ women.

It’s a niche. Your goal is clear. They fill a gap in the market.

4. Build your brand

Now that you have a product, a target market, and a USP, it’s time for the fun part: building your eCommerce brand!

Start with…

Your vision

A brand that stands the test of time is a brand built with a clear vision. Knowing what success looks like makes it easier to focus.

Think about what your brand wants to achieve. The brand vision you set for your company is what you want to create.

Example: Sustainable skincare that benefits both young women and the planet.

Your values

Your brand identity is most likely derived from your core values. Not necessarily your personal values, but rather your brand.

The key to strengthening your brand equity is to reflect your brand persona in everything you do and say, including your tone and how you create content such as social media posts.

To find your brand values, answer these questions.

  1. Which brands do you like best? It means that you share the same values.
  2. How do you want future customers to describe you? From there, pick your strengths.
  3. What are the three most important things to you? Highlight your priorities.

Your brand voice

Knowing what your brand’s voice sounds like helps you understand that your customers are dealing with someone who truly understands them.

Your company’s voice is critical to instantly connecting with your customers and making the right impression. The more characteristic it is, the better.

how is your tone? It all comes down to your vision and values.

It can be humorous, encouraging, formal, smart, and more. You can also get a little mischievous if you want.

Your visuals

A brand image is an image or animation that represents your company’s personality. Brand visualizations can be anything from logos to images on social media sites to infographics.

Your brand logo can be the first thing people notice about your business, so it’s important to choose wisely. The way you design and execute this depends on what image and tone your company has.

You don’t have to be a graphic designer. Freelance platforms like Fiverr allow you to find top talent ready to create your own logo in a matter of days or hours, starting at $5.

Your business model

Now, it might be daunting to decide on your business structure right away. It’s helpful to learn about the 3 basic online business models. You can just pattern it from there.

1. B2C: Business-to-Consumer

These companies sell goods or services to the general public. They sell online through their website or any other online platform.

Example: Amazon, eBay, or any online store.

2. C2B: Consumer to Business

In this model, the consumer creates value. The businesses then consume that value. A consumer can either sell their services or goods via websites or platforms.

Example: Freelancers for hire, Independent consultants.

3. C2C: Consumer-to-Consumer

This happens when a consumer sells an item to a fellow consumer. You can think of it as direct selling. For example, you post your used clothing on your social media to sell it. Another person might be interested in buying it.

Example: Facebook marketplace.

More often than not, most businesses are B2C by default. You choose to sell to individuals, that’s why.

5. Figure outsourcing, logistics, payments, shipping, etc.

Now comes the unsexy part of the business. Ugh, these are the boring stuff that you need to deal with:

Finding the best suppliers in your area

You’ve probably heard the old adage “buy local”.

Finding a supplier near you is more important than ever. This means that your product will not take long in transit and can be delivered faster.

If that doesn’t work, the internet can help.

With the help of the internet, finding reliable and reliable suppliers has never been easier. Whether you’re looking for something specific or just want a general idea of ​​where your best options are, there are many websites that offer this service to buyers around the world.

Traditional businesses are also expanding online, and if you’re lucky, you can find a reliable delivery partner with years of experience in the market.

Optimizing and timing your supply deliveries

Delivery optimization and timing are paramount when setting up your online store.

If you want to provide your customers with a seamless experience, nothing is more important than making sure everything is on track to deliver your product quickly without any issues or delays.

Inventory management is the foundation of optimization, so if you’re aiming for efficiency, it should be at the top of your list.

Choosing payment options

The variety of payment options available to retailers and customers has increased dramatically in recent years. This is due largely because online shopping has become more popular than ever before.

Internet Retailer shows popular payment options accepted by eCommerce sites.


To make a successful eCommerce website, you need to accept various methods of payment from customers for ease and convenience. Accepting credit card payments is the most popular way that people purchase items online today but there are other options available such as PayPal, Apple Pay, or even gift certificates.

Maintaining the equipment you use

Online trading is all about maintaining appearances.

If your gear isn’t working properly, it can give the impression that you’re not as committed to your craft, which can alienate potential buyers.

Make sure your equipment is well maintained so that you can continue trading without pauses or interruptions.

Figuring out the delivery process

First, write down how the order will be processed.

Dropshipping is possible. Dropshipping is a great way to get things done without worrying about shipping.

You can also choose to self-fulfill or partially self-fulfill by storing the goods in a warehouse and shipping them directly to the customer.

Alternatively, a third-party fulfillment company can ship all products on your behalf.

Exploring how to best store your products

Depending on the unique needs of your business, there are many ways to handle this process and the best ways to keep costs down and meet these commitments quickly.

And, as mentioned earlier, there are different types of warehousing and shipping processes. This can be an off-site warehouse or a retail location that stores inventory.

The dropshipping company handles all aspects necessary to get the item from the manufacturer to the customer (often including packaging the item as needed) and sends an order confirmation after shipment.

Finally, third-party fulfillment organizations can also handle package storage.

Looking for couriers to work with

When it comes to shipping your items, keep in mind the importance of finding a courier company that is dependable.

Here are 7 factors that you should look into when picking the right courier for your business:

  • Reputation status
  • Scope of Coverage
  • Charges for shipping
  • Timeliness of delivery
  • Package tracking
  • Negotiating the best contracts with partner vendors
  • When you’re looking to buy or sell a home, it pays to do research.

Remember, negotiation is an opportunity for both parties to win. Flip through hundreds of bids and negotiate terms before finalizing your deal with the perfect party for your business.

6. Build your eCommerce website/online store.

At this point, you want to start setting up your store!

But where do you want to set up first?

You can set up a store with SellKer, Magento, or woo-commerce, or any other CMS. And then all that you need is top-notch magento hosting services or hosting for other CMS.

If you want it easy, choose SellKer.

Even your non-techie grandma can do it.

Sellker– The easiest platform to start selling online

Sellker is the simplest platform to get started with and scale your online business. It provides everything you need to run a successful online store, from custom domains to plug-in integration, and more.

Getting started with SellKer is easy. Simply create an account and select the plan that best suits your business needs. Then, add your products, fulfill orders, and start selling online all in less than 30 seconds.

For beginners, who are struggling to learn how to sell online, SellKer has step-by-step guides and video tutorials to help you get started with selling online here on the YouTube channel.

Here are some additional actionable tips to include when building your eCommerce site:

Mind your homepage – You can’t create an online store without thinking about the homepage. It’s where you’ll showcase your best stuff and make it easy for customers to buy from.

Include CTAs – It is important that readers know what they have to know and need to do from the headline. Give it urgency while clearly defining how this will benefit them and their customers.

Be sure to include components such as:

  • Scrolling images
  • Adding items to the cart
  • Subscription forms
  • Buttons and thumbnails for products

Seamless checkout – For your business to be successful, you need a great checkout experience. This means investing in customer conversion and reduction rates so that people don’t bounce when they’re checking out.

7. Launch your business

Now it’s time to launch your MVP so you can start selling.

You might want to start with a Facebook page or invest in a custom website right away.

However, choosing an online platform like Sellker is a cheap and quick way to enter the market.

Getting your own website or online store is the most expensive option, but in return, you get complete freedom over how your store looks, which payment gateway to use, and the entire customer journey.

Consider the costs below.

(We don’t cover the cost of production, warehousing, logistics, and packaging, because it all complicates things.)

 Online platformsMarketplaceCustom WebsiteSocial Media
Domain Name$0.99-$20/yearNo need$0.99-$20/yearNo need
Hosting/Platform fees$10-$50 a month (there’s a free version)No need$3.50-$250/monthNo need
Payment processing2-15% of revenue2-45% of revenue1%-3% (3rd party payment fees)1%-3% (3rd party payment fees)
Website themeHas built-in themesHas built-in themes$50-$200No need
Website designerNo needNo need$300-$5000No need
Starting capital required$100$0$1000$0

Note that the starting capital here only covers the platform. Don’t forget to add your product costs and other expenses to produce and fulfill the orders.

The key takeaway here is this.

If you are planning to launch an eCommerce site fast, go with a marketing platform. You’ll worry less about implementation and focus on the actual launch.

You might want to include these launching and promotion ideas to boost your sales. You can:

  • Give away free trials
  • Ship free of charge
  • Offer limited-time promotions
  • Launch flash sales
  • Organize contests and giveaways

3 eCommerce launch examples

1. Harry’s online store

In order to maximize your return on investment, you need to create a targeted audience for the specific product that you are launching. Take it from Harry’s online store, for example.

New York-based Harry’s is a mail-order manufacturer and seller of shaving equipment.

As a means of launching their grooming brand, they decided that referral marketing would be the most powerful method.

It took just one week for the company to gather 100,000 emails.

2. Fairway & Greene

Fairway & Greene has been able to take advantage of the 2022 U.S Open Golf National Championship by releasing a line of products in collaboration with this major tournament– an excellent idea for launching products.

They also have a user-friendly website. As well, they offer a quick view option, making browsing easier instead of scrolling through long lists.. Additionally, there is social proof by having labels telling you how many other customers bought this particular product.

3. Under Armour

In a world where women’s sports are still seen as secondary to men’s sports, Under Armor’s viral campaign broke down barriers and changed that perception.

Overcoming criticism and achieving goals was the overriding starting theme. The message resonated strongly with her target audience of female athletes, with post-launch sales of her UA products to women increasing online by 28% and website traffic increasing by 42%. Increased.

As a result, the core idea of ​​any product launch campaign is based on the story it tells. That means everything from ads to her social posts to her media and everything in between should support her one theme. Just as all the elements work together as part of a whole machine.

8. Generate sales over and over again

Now that you’re all set, let’s talk about proven ways to market and promote your products online.

But first, it’s essential to know how consumers are buying nowadays. They think differently now. They’ve gotten a lot smarter.

In the new age of retail, you’d expect your buyers to…

Go for more authentic content

56% of today’s consumers are influenced by posts shared by friends and family rather than branded content and ads. User-generated content like this one from @yourfavtelugu can make people buy more.

So if you want to sell online, gather your well-wishers and crowd, who can vouch for your products, first.

Ask you about your payment options

Buyers are seeking convenience when buying online. These numbers are proof:

  • 79% are more likely to buy from retailers with flexible payments
  • 3 in 10 say they have got the buy-now, pay-later option when shopping online
  • 70% make impulse buys because of flexible payment options

Be super keen about customer service

Focus on giving them the ultimate experience. Or else, you’d hear their frustrations on social media, especially on Twitter.


Meanwhile, ace customer support by learning the ins and outs of selling online here.

Get tickled by personalization

These birthday emails? Consumers love them!

70% of consumers say they like it a lot when brands offer a personalized experience.

Prefer sustainable brands

Buyers are becoming environmentally aware that they scrutinize your company, from your products to your packaging.

1 in 3 consumers is making conscious efforts to buy sustainable products online even if it’ll cost them more. And they ask fellow earth pros for recommendations online.

And because of this changing landscape, there’s also been a noted shift in online businesses.

Now that you know how consumers think, here are common marketing strategies you can try:

Paid ads

Use data to strategically drive traffic to your online stores. Using paid ads without looking at your data is like wasting your ad budget — you won’t be able to tell if you had sales from the traffic you generated.

So how can you scale?

Data is the secret.

To do this, you can apply for Collaborative Performance Advertising Solution (CPAS) from your Shopee or Lazada Relationship Manager. Once you complete the requirements, they’ll give you access to a dedicated ad account with your store catalog on it.

Email marketing

Email marketing is perfect for getting the first sale, getting repeat orders, and keeping existing customers.

According to Airon Dela Cruz, who operates an email marketing service for e-commerce entrepreneurs, 30% to 40% of customer revenue comes from email.

Most businesses rely heavily on customer acquisition to generate revenue. It’s a good start, but it shouldn’t end there. The big opportunity is in ties. This is where email can help get customers to buy more and more frequently.
Whether it’s a welcome email to a new subscriber, a thank you email to a first-time buyer, or an email to notify an abandoned cart, just send an automated email.

Influencer marketing

We all know influencer marketing can help you increase your sales, but how should you approach influencers?

One effective method is cold email.

his is the strategy of influencer marketing specialist Sarah Natividad. With her cold emails, she achieves an 80-90% open rate, finally getting her clients ready to pitch their products to qualified influencers.

Here’s a tip: Write subject lines that pique interest.

Some ideas on how to do that:

  • Inject humor into the subject line
  • Highlight their pain points
  • Add a FOMO effect (deadlines work)

Chase your dreams. Start selling online.

What is the Best Way to Sell Online?

Figuring out how to sell is just half the battle; knowing where to sell is equally important.

Ready to learn about the best way to sell online? We’re going to discuss in-depth the different places to sell products online. You can either choose a specific way or combine different methods to boost your business’s visibility.

Let’s jump onto the best ways to sell online.

1. eCommerce platforms

This is for serious entrepreneurs who want to expand their business into a brand and actively oversee all aspects of it.

The biggest advantage of selling through your own store is that you can decide and control both the functionality and aesthetics of your store, as well as the advanced e-commerce features you need to manage and monitor its growth. Manual, repetitive sales processes can be automated so you can focus solely on growing your business.

There is arguably no selling method that offers more control and freedom than a dedicated e-commerce platform. You can set your own business policies, don’t have to compete with other sellers in a crowded marketplace, and are immune to platform algorithm changes.

There are many e-commerce platforms such as SellKer, WooCommerce, BigCartel, etc. that you can choose from to start your online store. With SellKer, you can have an online store up and running in a minute without any coding knowledge. Beginner friendly, with no learning curve.

2. Website builders

This is suitable for digital artists and creators for whom business aesthetics are paramount. Website builders may not offer as many features as e-commerce platforms, but you will not be disappointed when it comes to customizing your website.

Even someone who needs to create a single page landing page uses a website builder to create his web store.

To get the same functionality from your website builder, you need to integrate an ecommerce plugin. There are also many e-commerce platforms available in the market that can be used to create e-commerce websites. This gives you access to the basic e-commerce features you need to run and manage your business.

Using an e-commerce website builder to create a website is suitable if you have few products to sell or are testing in the market.

3. Marketplaces

Selling on marketplaces like Etsy, Amazon, eBay etc., is a popular way of selling online, especially if you are looking to start with minimal startup costs.

People like marketplaces because they have low barriers to entry. This makes it easy for sellers to sell their products on an already established platform with an established audience base.
Often undercut and competing for the same target audience. Then it’s all about standing out from the crowd.

Some marketplaces also charge a transaction fee for each sale. Research and compare all marketplaces available online before deciding on one.

Selling on a marketplace isn’t for you if you’re serious about branding your business. It doesn’t give you enough resources to track business analytics, manage customer relationships, and establish your brand identity.

Relying solely on marketplaces to grow your business won’t work in the long run. For better visibility of your business, it is best to sell in your own store while also existing in the marketplace.

4. Social media sites

Online selling via social media sites such as Facebook, Instagram, etc. is also growing in popularity as it allows you to develop a personal relationship with your customers.

The idea behind selling through social media websites is to build a social media presence for your business and showcase your products and services on a convenient platform. You can also advertise your business on these social media sites. This will give you access to new customers.

Even if you sell on social media sites, you’ll still need to set up separate systems for ordering, shipping, fulfillment, and payment processing.

This depends a lot on your platform choice. For example, selecting Facebook will set everything up in Facebook Shopping. However, you need an online store or website to enable Instagram Shopping. Our guide about how to sell on Instagram expands more on the same.

The best way to sell online using social media is to link your online store to your profiles and diverge the traffic there.

Chase Your Dreams. Sell Products Online.

The online world may seem crowded, but it is here. Saturation is rare in the online world. It doesn’t matter if you sell ordinary products or have an unusual business idea.

As long as a buyer finds you and has a way to pay you, you are in business.

If you ask us for our opinion, the best way to sell online is through your own e-commerce platform. Then you can link your shop to your social media pages to drive traffic there and effectively manage your sales.

Simply put, he pitches the business in multiple locations, but he only manages it in one location.

With all these new opportunities patiently waiting for you to make a move, anything can happen.

If you want to change your life like the online entrepreneurs featured here, open this shop today.

Online selling today is easy. All you need is a great business idea, a great product, and a clear audience to sell it to.

One Comment

Leave a Reply

Your email address will not be published. Required fields are marked *